"It's
Not How Green You Make It - It's How You Make It Green"
with speaker Dr. Judith Heerwagen
in
partnership with AIA
Cleveland
Thursday,
September 9, 2004
5:30 PM Networking Reception
6:30 PM Presentation, followed by a reception
Trinity Commons, Cathedral Hall
2230 Euclid Avenue (Get Map)
Cleveland, Ohio 44115
Free parking for Trinity Commons is available behind the building
off of Prospect Ave
This event is free, but registration
is required.
We
are led to believe that "green" design is an inevitable
good - for the environment, for business, and for people. However,
evidence and logic suggests that this is not always so. The benefits
of sustainable design depend to a large extent on the successful
integration of technology, human and social factors, and business
needs. This talk will look at how three design domains - efficiency,
effectiveness, and experience - can be used to analyze the potential
human and organizational benefits of sustainable solutions and
link these to business value. Efficiency in this context is a
largely an economic measure related to resource reduction and
cost savings. Effectiveness means delivering that efficiency in
a way that supports organizational and work needs. Experience
takes into consideration the psycho-social, cultural, health and
well being aspects of the building. .The talk will also consider
conflicts between the three domains that may result in a sustainable
building with low human or organizational benefits. The potential
benefits of sustainability are more likely to be realized when
equal emphasis is placed on social and organizational factors
as well as financial and environmental factors - that is, when
efficiency, effectiveness, and experience are in balance.
About
the Speaker
Dr.
Heerwagen is psychologist whose research and consulting focus
on design ecology--the inter-relationships between people, psychosocial
context, and physical space. She has a BS in Communications from
the University of Illinois and a Ph.D. in Psychology from the
University of Washington focusing on behavioral ecology and cognitive
psychology.
She
currently has her own research and consulting business in Seattle.
Her consulting work centers on the psychological and social aspects
of physical space and has included research on sustainable design,
office environments, court houses, airplanes, automobiles, and
personal workstations. Typical topics she addresses include health
and well being, workplace productivity, cognitive ergonomics,
and the link between emotional experience, culture, and physical
space. Her clients are drawn from both the public and private
sectors and include Boeing Commercial Airplane Company, Herman
Miller, Johnson Controls, the National Institutes of Health, Fidelity
Investments, Sun Microsystems, Cisco Systems, Bristol Myers Squibb,
the City of Seattle, and the US General Services Administration.
Her current work with GSA is developing and testing a methodology
to link strategic business goals to workplace design and behavioral
change.
Prior
to starting her own business, she was senior research scientist
at the Pacific Northwest National Laboratory and a principal with
Space, LLC. From 1982 to 1992, she was a research faculty member
at the University of Washington, College of Architecture and Urban
Planning. Dr. Heerwagen has been an invited participant at a number
of national symposia on workplace productivity and healthy buildings
sponsored by the American Institute of Architects, the National
Academy of Sciences, and the General Services Administration.
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Map
of 2230 Euclid Ave
Cleveland, OH 44115-2405
